Your style first
Your job is to inspire your customers. No managing technique.
The pace of a ready-to-wear store requires constant availability to advise your customers in the booth or on the aisle. Mellio operates 100% autonomously: you support your customers in their choices, and our tool takes care of stimulating their return.
-15% on your favorite item
Private Sales! 🛍️ -20% in store upon presentation of your Anita Boutique card.
50 Points: Free accessory
100 Points: €10 voucher
200 Points: -15% on your item
Why the points program is the ideal formula for Ready-to-wear
In the world of fashion and pleasure shopping, a points loyalty program indexed to the amount of purchases is a fantastic lever for engagement:
📈 Average Basket Increased
With each euro counting for one point, customers happily add an accessory (jewelry, scarf) to their basket to reach the next level of points.
👚 Promotion of New Products
Launches of new collections or physical private sales are relayed directly to the locked screen to boost in-store traffic.
🤝 Alternative to the Web Giants
No more cold e-commerce newsletters that end up in spam. Your store remains present in their phone with a direct and trusted channel.
⚡ VIP Exclusive
Assign privileged statuses and notify your best customers of exceptional offers in advance directly on their smartphone.
Boîte à outils fidélité pour Prêt-à-porter
Combinez plusieurs stratégies de fidélisation selon vos objectifs pour dynamiser votre boutique de mode.
Tampons (Punch Card)
1 tampon par achat de plus de 50€. 5 tampons = 20€ de bon d'achat.
Points cumulés
1 point par euro. Échangez 300 points contre un service de retouche offert ou une session de personal shopping privée.
Abonnement Club
VIP Club : Accès exclusif aux ventes privées 48h avant tout le monde et livraisons gratuites.
Cashback
Cagnottez 5% de vos achats d'été convertis en solde utilisable pour la collection d'hiver.
Réduction flash
-15% sur votre article préféré le mois de votre anniversaire.
The Finding
Say stop to outdated rituals
Before: The cardboard card or the newsletter
- • Cardboard cards do not allow you to manage a points system and end up forgotten at the bottom of the bag.
- • Collection launch emails end up buried in your customers' spam.
- • No qualified data: impossible to know the purchasing behavior of your local customers.
After: The Mellio Wallet
- • Always present in the smartphone, accessible without having to install a heavy application.
- • Real-time update of the points balance directly after each checkout.
- • Qualified customer base and free and unlimited push channel to launch your fashion events.
A Typical Day
Mellio in action for your fashion store
Geofencing approaching the store
Laura walks around the neighborhood on her afternoon off. When she passes within 100 meters of your store, her smartphone vibrates discreetly with a personalized invitation.
Private Sales! 🛍️ -20% in store upon presentation of your Anita Boutique card.
New Collection! ✨ Discover our exclusive seasonal pieces this morning in store.
Create the event on the first day
Your new fall collection has just hit the shelves. In 3 clicks on your smartphone, you send a targeted push alert to all your VIP customers to boost traffic in physical stores.
Birthday & Smart Relaunch
Your scheduled campaigns run on their own. They detect your customers' birthdays and automatically follow up with inactive people by offering them a personalized gift voucher.
Happy birthday ! Take advantage of -20% on the entire store to celebrate this special day. 🎂
Your voucher expires soon... 🎁 Come and use it on our new collection!
Multiply your 5-star Google reviews on autopilot
For a fashion boutique, 90% of new local customers or tourists search for a “fashion boutique near me” on Google Maps. Mellio automatically detects when a customer is delighted (e.g. when a points voucher is released).
The system then sends him a polite push invitation a few minutes after his departure: “Did you like your experience with us? Help us by leaving a review!” with a pre-filled direct link to your Google listing.
Mobile Management & Autonomy
Your business in your pocket
No need to get stuck behind a computer screen. Mellio offers you a refined mobile interface to control everything independently from anywhere.
Manage your program
Adjust your offers and rewards in seconds. Change the rules of the game (e.g. change the points threshold) or update the colors of your loyalty card instantly, without writing a single line of code.
Check your statistics
Instantly view the number of active Wallet cards in your customers' phones, observe the cash return rate and precisely measure the additional turnover generated by your reminders.
Communicate live
Send a geolocated flash offer in 3 clicks while you are in store, or configure the automatic geofencing message that will greet regulars passing by your street.
Ready to boost your store’s loyalty?
Join the creators and managers of independent ready-to-wear stores who use Mellio to create an event, boost their physical sales and build loyalty.