Your maturing cellar first
Your job is to refine, advise and serve your customers. No managing technique.
The pace of a neighborhood cheese shop requires know-how and constant attention to refine and present your dairy products at the best time. Mellio works in the background autonomously: you discover exceptional cheeses, and our tool takes care of bringing back the regulars.
Exceptional arrival! 🧀 Our 36-month matured Alpine Comté is available today.
50 Points: Free artisanal yogurt
150 Points: Free share of sheep
300 Points: Small tasting platter
You have accumulated 35 points during your visit. Only 30 points left before your free share of sheep! 🧀
Your reward is ready! Present your card to get your free share of sheep. 🎉
Why the points program is the ideal formula for cheesemakers
Your customers are lovers of local produce and fine products. A points loyalty program based on the total purchase amount highlights their passion and invites them to discover:
📈 Average Basket Increased
Each euro spent earns one point, customers happily add an additional cheese or discover a new maturation to reach the points level.
🧀 Smoothing of activity during the week
Encourage your regulars to stop by the store on Tuesday or Wednesday evening by offering them double points or exclusive seasonal arrivals.
🍷 Associations & Cross-selling
Offer black cherry jams, honeys or bottles of wine as loyalty gifts to expand your customers' dining experience.
⚡ Trust Channel
Your store remains present in their phone. No newsletters sent to spam, your push alerts arrive directly on their locked screen.
Boîte à outils fidélité pour Fromageries
Combinez plusieurs stratégies de fidélisation selon vos objectifs pour dynamiser votre fromagerie.
Tampons (Punch Card)
1 passage = 1 tampon (dès 15€). 10 passages = 1 plateau de fromages de saison d'une valeur de 15€ offert.
Points cumulés
Échangez 150 points contre un cours d'initiation à la découpe et à l'accord fromages & vins.
Abonnement Club
Box Fromagère mensuelle. Recevez chaque mois une sélection de 4 fromages rares pour 25€/mois.
Cashback
Récupérez 5% du montant dépensé pour vos plateaux festifs, raclettes et fondues hivernales.
Réduction flash
-20% sur le fromage à la coupe le jeudi après-midi pour encourager les visites en milieu de semaine.
The Finding
Say stop to outdated rituals
Before: The cardboard card or the newsletter
- • Cardboard cards do not allow you to manage the various shopping tray points and are easily misplaced.
- • No qualified customer base: impossible to know who has come in recent months or to follow up with inactive ones.
- • Lack of visibility: no direct communication channel to invite your regulars during exceptional arrivals.
After: The Mellio Wallet
- • Always available on your regulars' phones, accessible in 1 click without downloading an application.
- • Live update of their points balance in 0.5 seconds when paying at the cheese shop.
- • Direct and free push communication channel to promote the life of your cheese factory.
A Typical Day
Mellio in action in your Cheese Factory
Create desire mid-week
Your Comté d’alpage matured for 36 months has just arrived. In 3 clicks on your smartphone, you send a targeted push alert to your cheese lovers on duty.
Exceptional arrival! 🧀 Our 36-month matured Alpine Comté is available today.
Cheese evening? 🧀 Discover our selection of the day and benefit from double points!
Capturing the flow of gourmet customers
A local regular passes by your store. His iPhone discreetly vibrates to suggest a cheese and wine pairing for his evening.
Birthday & Smart Relaunch
Your scheduled campaigns run on their own. They detect your customers' D-day and automatically follow up with inactive people by offering them a welcome fromage blanc.
Happy birthday ! A sheep's white cheese is offered to you today. 🎂
We miss you... 🧀 A little goat cheese is offered to you to celebrate your reunion!
Multiply your 5-star Google reviews on autopilot
For a local cheese shop, 90% of new customers (neighborhood residents, people passing through) find you via Google Maps. Mellio automatically detects when a customer is delighted (e.g. when their benefits are unlocked or a free sheep share).
The system then sends him a polite push invitation a few minutes after his departure: "Did you like the quality of our cheeses? Help us by leaving a review!" with a pre-filled direct link to your Google listing.
Mobile Management & Autonomy
Your business in your pocket
No need to get stuck behind a computer screen. Mellio offers you a refined mobile interface to control everything independently from anywhere.
Manage your program
Adjust your offers and rewards in seconds. Change the rules of the game (e.g. change the points threshold) or update the colors of your loyalty card instantly, without writing a single line of code.
Check your stats
Instantly view the number of active Wallet cards in your customers' phones, observe the cash return rate and precisely measure the additional turnover generated by your reminders.
Communicate live
Send an arrival push alert in 3 clicks from your counter, or configure the automatic geofencing message that will greet regulars passing by your street.
Ready to boost your cheese shop’s loyalty?
Join independent cheesemakers using Mellio to automate their growth and reward their local regulars.