Your operation first
Your job is to be on your land and prepare your products. No managing technique.
Life on a farm requires constant availability between breeding, crops and the artisanal processing of your products. Mellio was designed to operate in the background autonomously: you offer authentic products in a short circuit, and our tool takes care of bringing back regulars.
Doors open! 🚜 Tasting of our new local cheeses and juices this Saturday from 10 a.m. to 6 p.m.
50 Points: Free honey from our hives
150 Points: Free goat cheese
300 Points: Seasonal basket
You accumulated 45 points during your visit. Only 60 points left before your filled basket! 🚜
Your reward is ready! Present your card to get your free goat cheese. 🎉
Why the farm points program creates a strong purchasing ritual
Your customers share a passion for the terroir and superior quality products. Mellio strengthens this bond by transforming their shopping into a rewarded commitment:
📈 Motivation for Travel
Traveling to the farm is a time investment. Accumulating points and unlocking concrete rewards validates this effort and encourages you to come back regularly.
🚜 Events & Open Days
Instantly announce your markets, special sales, arrivals or open days directly on the locked screen of your local base.
🧀 Complementary Products
Showcase new products from your production (cheeses, jams, honey) by offering them as loyalty rewards for your best customers.
⚡ Commission-free alternative
Mellio gives you full control. You manage your consumer base directly, without depending on intermediaries or third-party platforms.
Boîte à outils fidélité pour la Vente à la Ferme
Combinez plusieurs stratégies de fidélisation selon vos objectifs pour dynamiser la vente à la ferme.
Tampons (Punch Card)
10 bouteilles de lait ou cartons d'œufs achetés = Le 11ème offert. Simple et direct.
Points cumulés
1 point par euro. Accédez à des ateliers de découverte de la ferme ou des visites pédagogiques à 200 points.
Abonnement Club
Club Fermier : Tarifs préférentiels sur la viande en caissette et les récoltes saisonnières exclusives.
Cashback
Cagnottez 4% sur tous les achats du terroir pour encourager des paniers plus complets.
Réduction flash
Journée spéciale récolte : -15% sur l'auto-cueillette de fraises ou de pommes en saison via alerte push.
The Finding
Say stop to outdated rituals
Before: The cardboard card or the newsletter
- • Cardboard cards do not allow you to manage the points of various shopping baskets and end up getting lost.
- • No qualified customer base: impossible to know who has come in recent months or to follow up with inactive ones.
- • Lack of visibility: no direct communication channel to invite your regulars to the farm's seasonal events.
After: The Mellio Wallet
- • Always available on families' phones, accessible in 1 click without downloading an application.
- • Live update of their points balance in 0.5 seconds when paying at the farm or in the markets.
- • Direct and unlimited push communication channel to promote farm life.
A Typical Day
Mellio in action in your Farm Sale
Create the event on the weekend
Your fresh goat cheese production is ready for the weekend and you are organizing a tasting. In 3 clicks on your smartphone, you send a push invitation: 'Open days this Saturday at the farm!'
Doors open! 🚜 Tasting of our new local cheeses and juices this Saturday from 10 a.m. to 6 p.m.
Pick-up open! 🍓 Come pick your seasonal strawberries directly from our fields this morning.
Welcoming families nearby
Walkers pass near your farm. His iPhone vibrates discreetly with an invitation to come pick with the family.
Birthday & Smart Relaunch
Your scheduled campaigns run on their own. They detect your customers' big day and automatically follow up with inactive people by offering them a welcome jar of honey.
Happy birthday ! A pot of honey from our hives is offered to you today. 🎂
We miss you... 🚜 A welcome farm aperitif is offered to you to celebrate your reunion!
Multiply your 5-star Google reviews on autopilot
For a farm sale, 90% of new customers (weekend families, passing tourists) find you via Google Maps. Mellio automatically detects when a customer is delighted (e.g. when receiving their free honey or a packed basket).
The system then sends him a polite push invitation a few minutes after his departure: "Did you like our authentic products? Help us by leaving a review!" with a pre-filled direct link to your Google listing.
Mobile Management & Autonomy
Your business in your pocket
No need to get stuck behind a computer screen. Mellio offers you a refined mobile interface to control everything independently from anywhere.
Manage your program
Adjust your offers and rewards in seconds. Change the rules of the game (e.g. change the points threshold) or update the colors of your loyalty card instantly, without writing a single line of code.
Check your stats
Instantly view the number of active Wallet cards in your customers' phones, observe the cash return rate and precisely measure the additional turnover generated by your reminders.
Communicate live
Send an open house push alert in 3 clicks from your fields, or configure the automatic geofencing message that will greet regulars passing by your street.
Ready to boost the loyalty of your operation?
Join estate managers and local producers who use Mellio to automate their growth and sell their products directly.