Your stall first
Your job is to be in your cultures and serve your customers. No managing technique.
The weather and harvest calendar dictate your daily stocks. Mellio works in a simple and autonomous way: you package your extra-fresh fruits and vegetables, and our tool takes care of bringing your customers back every week.
Morning harvest! 🍓 Extra-fresh strawberries and tomatoes available now at Jardins de Mellio.
50 Points: Free radishes or herbs
150 Points: Free vegetable basket
200 Points: Free bottle of juice
You have accumulated 25 points during your visit. Only 35 points left before your free bottle! 🥦
Your reward is ready! Show your card to get your free bottle of juice. 🎉
Why the points program is ideal for market gardeners
Supporting local production is a strong value for your customers. Rewarding their commitment via a digital loyalty program modernizes and perpetuates their purchasing ritual:
📈 Regular Shopping Cart
By accumulating points at each visit, your customers get used to doing most of their vegetable shopping at your place rather than in a supermarket.
🥦 Disposal of harvests
A bountiful harvest of strawberries or melons this morning? Notify your local customers instantly to sell your surplus within a few hours.
🤝 Zero food waste
Market gardening depends on the weather. Mellio gives you a direct channel to encourage your customers to come precisely when your products are freshest.
⚡ Relationship of Trust
Your brand remains present in the phones of your regulars. No ignored newsletters, your push alerts arrive directly on their locked screen.
Boîte à outils fidélité pour Maraîchers
Combinez plusieurs stratégies de fidélisation selon vos objectifs pour dynamiser votre maraîchage.
Tampons (Punch Card)
10 paniers de légumes achetés = Le 11ème panier de saison offert.
Points cumulés
Cumulez des points pour obtenir des produits artisanaux locaux d'épicerie fine (miel, confiture, jus).
Abonnement Club
Abonnement Panier Hebdo : Prélèvement automatique mensuel et retrait express en click & collect sans attente.
Cashback
Cagnottez 5% sur tous vos achats directs du producteur pour inciter à consommer local à 100%.
Réduction flash
-30% sur les fruits fragiles restants le samedi après-midi avant la fermeture du marché.
The Finding
Say stop to outdated rituals
Before: Obsolete rituals
- • Cardboard cards get damaged at the market and cannot be used to calculate points on your shopping carts.
- • No customer data: impossible to know your most loyal buyers to thank them.
- • Crop losses: no way to warn your customers when you have a surplus of summer vegetables.
After: The Mellio Wallet
- • Always available in your customers' phone, accessible on the market in 1 second.
- • Automatic update of the points balance directly after each checkout.
- • Direct and free targeted push channel to smooth stocks of seasonal vegetables.
A Typical Day
Mellio in action at the Gardens
Dispose of morning harvests quickly
Your field tomatoes and strawberries have just been harvested. In 3 clicks on your smartphone, you send a targeted push alert to your regulars: “Fresh harvest available from 3:30 p.m.!”
Morning harvest! 🍓 Extra-fresh strawberries and tomatoes available now at Jardins de Mellio.
Want freshness? 🥦 Our selection of seasonal organic vegetables awaits you!
Capturing visitors to the local market
A regular customer walks through the market or passes your store. His iPhone vibrates discreetly with a suggestion of seasonal fruit.
Birthday & Smart Relaunch
Your scheduled campaigns run on their own. They detect your customers' D-day and automatically follow up with inactive people by offering them a small seasonal gift.
Happy birthday ! A bottle of artisanal fruit juice is offered to you today. 🎂
We miss you... 🥦 A basket of fresh strawberries is offered to you to celebrate your reunion!
Multiply your 5-star Google reviews on autopilot
For a local market gardener, 90% of new customers in the area find you via Google Maps. Mellio automatically detects when a customer is delighted (e.g. when obtaining their free radishes or a high level of points).
The system then sends him a polite push invitation a few minutes after his departure: “Did you like the freshness of our vegetables? Help us by leaving a review!” with a pre-filled direct link to your Google listing.
Mobile Management & Autonomy
Your business in your pocket
No need to get stuck behind a computer screen. Mellio offers you a refined mobile interface to control everything independently from anywhere.
Manage your program
Adjust your offers and rewards in seconds. Change the rules of the game (e.g. change the points threshold) or update the colors of your loyalty card instantly, without writing a single line of code.
Check your stats
Instantly view the number of active Wallet cards in your customers' phones, observe the cash return rate and precisely measure the additional turnover generated by your reminders.
Communicate live
Send a fresh harvest push alert in 3 clicks from your fields, or set up the automatic geofencing message that will greet regulars passing your street.
Ready to boost the loyalty of your local business?
Join independent local market gardeners and producers who use Mellio to automate their growth and sell their fresh harvests every day.