Coffee shop background
Use case: Coffee Shop

Turn morning coffee into a daily ritual unmissable.

Find out how Mellio helps independent coffee shops increase customer visits by 35% and boost bakery sales, all on autopilot.

Your percolator first

Your job is to be behind your counter. Not your screen.

The pace of a coffee shop does not allow any loss of time. Mellio was designed to work invisibly and automatically: you serve your espressos, and our tool takes care of bringing your customers back.

APPLE WALLET
THE COFFEE BEAN Paris 11th
STAMPS 6 / 10
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🎁 Reward: A free Latte or Cookie
Scan at the counter
THE COFFEE BEAN Right now

Rainy Tuesday? 🌧️ A free homemade cookie for any large cappuccino purchased before 1 p.m.!

Your Program
🎁
10 drinks = 1 free drink

The simplest and most profitable loyalty program on the market for your Coffee Shop.

Automatic notifications sent:
THE COFFEE BEAN Right now

Only 2 more visits before your free coffee! ☕

🎁
THE COFFEE BEAN 10m ago

Your reward is ready! Show your card to get your free coffee. 🎉

💡 The Psychology of the Tampon

Why the 10 stamp card is the Queen formula for building loyalty

In the world of specialty coffee and morning rituals, the dematerialized stamp card is extremely effective for four scientific and economic reasons:

🧠 Cognitive Simplicity

No tedious point calculations. Customers instantly understand the reward rule, which reduces the barrier to checkout.

💰 Marginal Cost

Offering a coffee costs you around €0.20 in beans, milk and cup, but represents a gift perceived at €4.50 for the customer. An unbeatable margin.

🎯 Goal Gradient

The closer the customer approaches the 10th stamp on their Wallet, the more their purchasing frequency unconsciously accelerates to obtain their reward.

🔔 Balance Reminders

With each stamp added, the Wallet automatically notifies the new balance on the locked screen, keeping your coffee shop in mind.

🛠️ Strategic toolkit

Boîte à outils fidélité pour Coffee Shops

Combinez plusieurs stratégies de fidélisation selon vos objectifs pour dynamiser votre coffee shop.

Routine matinale

Tampons (Punch Card)

9 cafés ou boissons chaudes achetés = Le 10ème expresso ou latte offert. Le grand classique du matin.

Découverte produits

Points cumulés

Cumulez des points pour débloquer des boissons de spécialité ou des cookies artisanaux.

Trésorerie garantie

Abonnement Club

Abonnement 'Espresso illimité' pour 35€/mois. Garantie d'une visite quotidienne avec achat de snacks en plus.

Ventes croisées

Cashback

Récupérez 8% de cashback sur votre solde Wallet. Encourage l'achat d'un cookie ou muffin avec le café.

Heures creuses

Réduction flash

Happy Hour Étudiant : -20% sur les boissons glacées de 14h à 17h pour remplir le café aux heures creuses.

The Finding

Say stop to outdated rituals

Before: The cardboard map

  • Customers lose it, forget it at home or stuff it in their wallet.
  • The barista wastes 30 seconds looking for a stamp or a pen at the bottom of a drawer in the middle of the morning rush.
  • Zero customer data: you don't know who comes, how often, and it's impossible to get them to come back.

After: The Mellio Wallet

  • Always in the smartphone, accessible in 1 click without installing any heavy application.
  • 0.5 second instant scan at checkout. The map appears directly on the locked screen.
  • Automatically enriched customer base and free and unlimited direct push channel.

A Typical Day

Mellio in action in your Coffee Shop

🕙 08:15 — The proximity boost

Geofencing on the way to the office

Thomas passes every morning less than 100 meters from your store. His iPhone vibrates discreetly on his lock screen before arriving at the intersection.

📈 Thomas makes a detour and orders his coffee.
THE COFFEE BEAN 08:15

Want your morning Flat White? Your Le Grain Café card is waiting for you. ☕

THE COFFEE BEAN 11:30

Rainy Tuesday? 🌧️ A free homemade cookie for any large cappuccino purchased before 1 p.m.!

🕒 11:30 — The off-peak flash offer

Fill the tables after the rush

The morning peak has passed and the window is still full. In 3 clicks on your smartphone, you send an instant notification to your entire local base.

📈 The window empties, the turnover during off-peak hours soars.
📅 Autopilots

Birthday & Smart Relaunch

Your scheduled campaigns run on their own. They detect your customers' D-day and automatically follow up with people who have been inactive for 2 months by offering them a welcome coffee.

📈 Long-term customer retention in a 100% autonomous manner.
🎂
THE COFFEE BEAN Today

Happy birthday ! Your favorite Latte is offered to you today. 🎂

THE COFFEE BEAN Auto restart

We miss you... ☕ A hot coffee is offered to you to celebrate your reunion!

⭐ Google Maps & Reputation

Multiply your 5-star Google reviews on autopilot

For a coffee shop, 90% of new customers (tourists, passers-by) find you via Google Maps. Mellio automatically detects when a customer is delighted (e.g. when obtaining their 5th stamp or a reward).

The system then sends him a polite push invitation a few minutes after his departure: “Did you like your time with us? Help us by leaving a review!” with a pre-filled direct link to your Google listing.

⭐⭐⭐⭐•
Your coffee shop goes to the top of the list as soon as a user searches for “best coffee”.
📍
Cafe nearby
Le Grain Café
4.9 ★★★★★ (320)
Generic Coffee
4.1 ★★★★☆ (28)

Mobile Management & Autonomy

Your business in your pocket

No need to get stuck behind a computer screen. Mellio offers you a refined mobile interface to control everything independently from anywhere.

⚙️

Manage your program

Adjust your offers and rewards in seconds. Change the rules of the game (eg: go from 10 to 8 stamps) or update the colors of your loyalty card instantly, without writing a single line of code.

📈

Check your stats

Instantly view the number of active Wallet cards in your customers' phones, observe the cash return rate and precisely measure the additional turnover generated by your reminders.

📣

Communicate live

Send an off-peak flash offer in 3 clicks while you clean the counter, or set up the automatic geofencing message that will greet regulars passing your street.

Ready to boost the loyalty of your Coffee Shop?

Join independent baristas and coffee shop managers using Mellio to automate their growth and fill their rooms every morning.

LAUNCH PRE-REGISTRATION

Mellio is coming soon!

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