Your bakery first
Your job is to be in the bakery and welcome your customers. Not in front of a screen.
The morning or midday rush at the bakery does not tolerate any slowdown at the checkout. Mellio was designed to work invisibly and ultra-fast: you serve your baguettes and pastries, and our tool takes care of bringing your customers back.
End of day? 🥐 A free pain au chocolat for two pastries purchased before 6 p.m.!
The simplest and most profitable loyalty program on the market for your Bakery.
Only 2 more visits before your free baguette! 🥖
Your reward is ready! Present your card to receive your free baguette. 🎉
Why the 10-stamp card is the best way to retain morning regulars
In the world of neighborhood bakeries and pastries, the dematerialized stamp card is extremely effective for four scientific and economic reasons:
🧠 Cognitive Simplicity
No tedious point calculations. Customers instantly understand the reward rule, which reduces the barrier to checkout.
🥖 Marginal Cost
Giving a baguette costs you around €0.15 in flour and energy, but represents a very appreciated gift on a daily basis. An unbeatable margin.
🎯 Goal Gradient
The closer the customer approaches the 10th stamp on their Wallet, the more their purchasing frequency unconsciously accelerates to obtain their reward.
🔔 Balance Reminders
With each stamp added, the Wallet automatically notifies the new balance on the lock screen, keeping your bakery in mind.
Boîte à outils fidélité pour Boulangeries
Combinez plusieurs stratégies de fidélisation selon vos objectifs pour dynamiser votre boulangerie.
Tampons (Punch Card)
10 baguettes Tradition achetées = 1 offerte. Idéal pour ancrer l'habitude quotidienne.
Points cumulés
1€ dépensé = 1 point. À 100 points, une tarte de fête 6 personnes offerte. Encourage l'achat de pâtisseries haut de gamme.
Abonnement Club
Une formule 'Café + Croissant' par jour pour 29€/mois. Idéal pour stabiliser et mensualiser votre trésorerie.
Cashback
Cagnottez 5% du montant à chaque formule midi achetée. Idéal pour fidéliser les déjeuners des actifs du quartier.
Réduction flash
-25% sur les viennoiseries après 18h via notification push pour écouler les stocks du jour sans gaspillage.
The Finding
Say stop to outdated rituals
Before: The cardboard map
- • Customers lose it, forget it at home or stuff it in their wallet.
- • The salesperson wastes 30 seconds looking for a stamp or a pen at the bottom of a drawer in the middle of the morning or midday rush.
- • Zero customer data: you don't know who comes, how often, and it's impossible to get them to come back.
After: The Mellio Wallet
- • Always in the smartphone, accessible in 1 click without installing any heavy application.
- • 0.5 second instant scan at checkout. The map appears directly on the locked screen.
- • Automatically enriched customer base and free and unlimited direct push channel.
A Typical Day
Mellio in action in your Bakery
Geofencing on the way to work
Thomas passes every morning less than 50 meters from your bakery. His iPhone vibrates discreetly on his lock screen before arriving at the intersection.
Want a hot pastry? Your Mellio Bakery card is waiting for you. 🥖
❄️ Self-service fridge restocked! 🥖 Find our fresh sandwiches and cooked evening baguettes available 24 hours a day.
Serving your customers even after the bakery closes
Your store closes, but your outdoor refrigerated lockers remain active. You notify your regulars of the supply of sandwiches and fresh baguettes for late hunger pangs.
Birthday & Smart Relaunch
Your scheduled campaigns run on their own. They detect your customers' D-day and automatically follow up with people who have been inactive for 2 months by offering them a welcome pastry.
Happy birthday ! Your favorite pastries are offered to you today. 🎂
We miss you... 🥐 A warm pastries is offered to you to celebrate your reunion!
Multiply your 5-star Google reviews on autopilot
For a bakery, 90% of new customers (tourists, people passing through) find you via Google Maps. Mellio automatically detects when a customer is delighted (e.g. when obtaining their 5th stamp or a reward).
The system then sends him a polite push invitation a few minutes after his departure: “Did you like your fresh pastries? Help us by leaving a review!” with a pre-filled direct link to your Google listing.
Mobile Management & Autonomy
Your business in your pocket
No need to get stuck behind a computer screen. Mellio offers you a refined mobile interface to control everything independently from anywhere.
Manage your program
Adjust your offers and rewards in seconds. Change the rules of the game (eg: go from 10 to 8 stamps) or update the colors of your loyalty card instantly, without writing a single line of code.
Check your stats
Instantly view the number of active Wallet cards in your customers' phones, observe the cash return rate and precisely measure the additional turnover generated by your reminders.
Communicate live
Send an off-peak flash offer in 3 clicks while you clear the counter, or set up the automatic geofencing message that will greet regulars passing your street.
Ready to boost your Bakery’s loyalty?
Join independent artisan bakers who use Mellio to automate their growth and retain their regular customers on a daily basis.