The toolbox of artisan butchers
No extra work in your already busy butcher's day.
The pace of your butcher shop requires constant attention to cut and prepare your pieces of meat. This tool works entirely in the background automatically. Your customers scan a simple QR code at the counter to add their loyalty card to their phone (Apple Wallet or Google Pay). It's as easy for them as stamping a cardboard card, with no apps to download.
Exceptional arrival! 🥩 Reserve your 30-day matured prime rib for this weekend.
50 Points: Free dry sausage
150 Points: Free local wine
200 Points: €15 reduction
You accumulated 45 points during your visit. Only 20 points left before your reduction! 🍖
Your reward is ready! Present your card to get your €15 reduction. 🎉
Automatic loyalty for your Butchery-Charcuterie
Why this tool in automatic mode is perfectly suited to butchers
In the world of butchery and fine charcuterie, quality has a price. A points program rewarding the total purchase amount is perfect for smoothing activity:
📈 Valorization of High Baskets
With each euro spent earning one point, customers happily complete their purchases with terrines or catered dishes to reach their butcher's reward level.
🍖 Smoothing over the Week
Encourage your regulars to shop during the week with seasonal offers pushed directly to their smartphone, effortlessly.
🍷 Targeted Additional Sales
Combine complementary products with your offer (such as a bottle of local wine) to encourage customers to discover your catering or charcuterie specialties.
⚡ Artisan-Client Relationship
Your tool works alone: your butcher shop remains in your customers' pockets. You send your exclusive arrivals directly to their phone screen in 2 clicks.
Boîte à outils fidélité pour Boucheries
Combinez plusieurs stratégies de fidélisation selon vos objectifs pour dynamiser votre boucherie.
Tampons (Punch Card)
1 tampon par passage (dès 20€). 10 tampons = 10€ de remise sur votre prochaine pièce de viande.
Points cumulés
1€ = 1 point. Échangez 250 points contre un colis barbecue géant. Incite à regrouper les gros achats familiaux.
Abonnement Club
Le Club des Épicuriens : Ventes privées sur les viandes d'exception (bœuf maturé) et -10% sur les colis de saison.
Cashback
Cagnottez 5% sur tous vos achats de charcuterie et traiteur pour encourager les repas rapides du midi.
Réduction flash
-15% sur les plats préparés maison le mardi midi pour dynamiser les jours calmes de début de semaine.
The end of the constraints of the paper map
Simplifying the life of the artisan butcher and his customers
Before: The cardboard or paper card
- • Cardboard cards cannot handle high purchase amounts and are forgotten.
- • No customer data: impossible to know the average basket or to target promotions.
- • Loss of contact: no way to inform your customers of a new arrival of exceptional matured meat.
After: The Mellio Wallet
- • As easy to scan as a paper card, but impossible to lose because it stays in the phone.
- • Automatic update of points balance in 0.5 seconds at checkout after each purchase.
- • The system works seamlessly in the background without adding any tasks to your routine.
A typical day as a butcher with Mellio
Zero technical effort, everything is automatic
Building momentum for the weekend
Your matured beef ribs are ready for the weekend. In 3 clicks on your smartphone, you send a targeted push alert to your customers who love exceptional meat.
Exceptional arrival! 🥩 Reserve your 30-day matured prime rib for this weekend.
❄️ Self-service fridge restocked! 🍖 Our catering dishes and fresh barbecue packages await you in self-service 24 hours a day.
Promote your unsold items and out-of-hours sales
You have just stocked your self-service outdoor fridge. With a simple push notification, you inform your customers that fresh prepared meals and barbecue packages are available at any time.
Birthday & Smart Relaunch
Your scheduled campaigns run on their own. They detect your customers' D-day and automatically follow up with inactive people by offering them a welcome sausage.
Happy birthday ! An artisanal terrine is offered to you today. 🎂
We miss you... 🍖 A dry sausage is offered to you to celebrate your reunion!
Your local reputation boosted without thinking about it
Showcase your butcher’s know-how on Google Maps
The reputation of your butcher shop is based on word of mouth and trust. The tool automatically detects when a customer is delighted (e.g. when their benefits or free bottle of wine are unlocked).
The system then sends him a polite push invitation a few minutes after his departure: “Did you like our meats? Help us by leaving a review!” with a pre-filled direct link to your Google listing.
Full control and simplicity on your phone
You keep control of your cash offers at all times
No need to be stuck behind a computer screen or be a digital whiz. A clean interface on your phone allows you to control everything in just a few clicks.
Manage your program
Adjust your offers and rewards in seconds. Change the rules of the game (e.g. change the points threshold) or update the colors of your loyalty card instantly, without writing a single line of code.
Track your results
Simply see on your phone how many customers have your card in their pocket, observe the return rate at checkout and accurately measure incremental sales without any complicated tables.
Communicate live
Send an arrival push announcement in 3 clicks from your stall, or configure the automatic geofencing message that will greet regulars passing by your street.
Ready to boost the loyalty of your Butchery?
Join independent artisan butchers who use Mellio to automate their growth and reward their local regulars.