Pizzeria background
🍕 Use case: Pizzeria

Make your pizzas a unmissable event.

Find out how Mellio helps independent pizzerias boost takeaway sales by 35% and fill their tables at the start of the week, all on autopilot.

Your oven first

Your job is to be in front of the oven. Not in front of a screen.

The rhythm of the evening gunshot does not allow any loss of time at the checkout. Mellio has been designed to work invisibly and automatically: you put your pizzas in the oven, and our tool takes care of bringing your customers back.

APPLE WALLET
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PIZZA BELLA Paris 18th
STAMPS 6 / 10
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🎁 Reward: A free Pizza of your choice
Scan at the counter
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PIZZA BELLA Right now

Match night? ⚽ A free drink for any pizza purchased to take away this evening with your card!

Your Program
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10 pizzas purchased = 1 free pizza

The simplest and most profitable loyalty program on the market for your Pizzeria.

Automatic notifications sent:
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PIZZA BELLA Right now

Only 2 more visits before your free pizza! 🍕

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PIZZA BELLA 10m ago

Your reward is ready! Show your card to get your free pizza. 🎉

💡 The Psychology of Pizza

Why the 10 stamp card is the Queen formula for building loyalty

In the world of pizza and takeaway food, the electronic stamp card is extremely effective for four scientific and economic reasons:

🧠 Cognitive Simplicity

No complex point calculations. Customers instantly understand the rule, eliminating any obstacles or questions at checkout.

💰 Marginal Cost

Giving a pizza costs you around €1.80 in ingredients (dough, sauce, cheese, packaging), but represents a gift of €14.00 for the customer. Unbeatable profitability.

🎯 Goal Gradient

The closer the customer approaches the 10th stamp on their Wallet, the more their purchasing frequency unconsciously accelerates to get their free pizza.

🔔 Balance Reminders

With each stamp added, the Wallet automatically notifies the new balance on the locked screen, keeping your pizzeria top of mind for your customers.

🛠️ Strategic toolkit

Boîte à outils fidélité pour Pizzerias

Combinez plusieurs stratégies de fidélisation selon vos objectifs pour dynamiser votre pizzeria.

Pizzas à emporter

Tampons (Punch Card)

10 pizzas achetées à emporter = La 11ème pizza classique de votre choix offerte.

Choix de la carte

Points cumulés

Accumulez des points pour débloquer des entrées gratuites (pain à l'ail, bruschetta) ou des boissons géantes.

Fidélité livraison

Abonnement Club

Club Pizza VIP : Livraison prioritaire garantie le samedi soir et -10% toute l'année sur la carte.

Commandes de groupe

Cashback

Cagnottez 6% du montant total pour financer la prochaine commande de groupe de soirée foot.

Jours calmes

Réduction flash

Les 'Mardis Piz' : Toutes les pizzas classiques à emporter à tarif unique attractif le mardi soir.

The Finding

Say stop to outdated rituals

Before: The cardboard map

  • Customers lose it, forget it at home or stuff it in their wallet.
  • The pizza maker or waiter wastes 30 seconds looking for a stamp or a pen with flour on their hands in the middle of the evening rush.
  • Zero customer data: you don't know who comes, how often, and it's impossible to get them to come back.

After: The Mellio Wallet

  • Always in the smartphone, accessible in 1 click without installing any heavy application.
  • 0.5 second instant scan at checkout. The map appears directly on the locked screen.
  • Automatically enriched customer base and free and unlimited direct push channel.

A Typical Day

Mellio in action in your Pizzeria

🕙 7:15 p.m. — The end-of-day boost

Geofencing on the way back

Thomas comes home from work and passes less than 100 meters from your pizzeria. His iPhone vibrates discreetly on his lock screen before arriving at the intersection of his street.

📈 Thomas takes a detour and orders a takeaway pizza.
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PIZZA BELLA 19:15

A hot pizza for tonight? 🍕 Your Pizza Bella card is waiting for you.

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PIZZA BELLA 18:30

Champions League evening! ⚽ A free drink for any pizza ordered to take away before 7:30 p.m.!

🕒 6:30 p.m. — The flash offer for quiet days

Fulfill orders at the start of the week

Tuesday evening is usually quieter. In 3 clicks on your smartphone, you launch a targeted notification to all local pizza lovers before the evening's football match.

📈 The phone rings, takeout orders take off in less than 15 minutes.
📅 Autopilots

Birthday & Smart Relaunch

Your scheduled campaigns run on their own. They detect your customers' D-day and automatically follow up with people who have been inactive for 2 months by offering them a welcome pizza.

📈 Long-term customer retention in a 100% autonomous manner.
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PIZZA BELLA Today

Happy birthday ! Your favorite pizza is offered to you today. 🎂

PIZZA BELLA Auto restart

We miss you... 🍕 A hot pizza is offered to you to celebrate your reunion!

⭐ Google Maps & Reputation

Multiply your 5-star Google reviews on autopilot

For a pizzeria, 90% of new customers (families, groups of friends, tourists) find you via Google Maps by searching for “pizzeria near me”. Mellio automatically detects when a customer is delighted (e.g. when obtaining their 5th stamp or a reward).

The system then sends him a polite push invitation a few minutes after his departure: “Did you like your pizzas? Help us by leaving a review!” with a pre-filled direct link to your Google listing.

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Your pizzeria goes to the top of the list as soon as a user searches for “best pizza” in the area.
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Pizzeria nearby
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Bella Pizza
4.9 ★★★★★ (412)
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Generic Pizzeria
4.1 ★★★★☆ (28)

Mobile Management & Autonomy

Your business in your pocket

No need to get stuck behind a computer screen. Mellio offers you a refined mobile interface to control everything independently from anywhere.

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Manage your program

Adjust your offers and rewards in seconds. Change the rules of your program (eg: go from 10 to 8 stamps) or change the colors of your loyalty card instantly, without writing a single line of code.

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Check your statistics

Instantly view the number of active Wallet cards in your customers' phones, observe the cash return rate and precisely measure the additional turnover generated by your reminders.

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Communicate live

Send an off-peak flash offer in 3 clicks while you prepare for service, or set up the automatic geofencing message that will greet regulars passing your street.

Ready to boost your Pizzeria’s loyalty?

Join independent pizzeria managers who use Mellio to automate their growth, retain recurring orders and fill their rooms.

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