Brewer background
🍺 Use case: Brewery & Trading

A simple loyalty tool for your Brewery & Beverage Trade.

Whether you deliver to HORECA cafes-restaurants, rent tap machines for local events, or welcome individuals to your drinks shops. Mellio helps you build loyalty across your entire ecosystem automatically, without overloading your logistics.

Dematerialized beverage trading

Manage your professionals, your events and your individuals in a single toolbox.

The strength of a brewer or beverage wholesaler lies in the diversity of its customer base. From HORECA bars which order barrels to individuals who visit your drinks depots, Mellio centralizes your customer relations. Your partners add their card with a QR code scan on their phone, making it easier to track deliveries, seasonal promotions and empty locker returns.

APPLE WALLET
🍺
TRADING MAZIERS Drinks since 1896
SALE 1800 pts
1800 / 2500 points
🎁 Objective: 2500 pts for €50 HORECA discount
Scan at the counter
🍾
TRADING MAZIERS Right now

Instructions ready? 🍾 Our truck is coming to your area this Thursday. Present your card to deduct the return!

Your Balance
1800 points
Objective: 2500 pts for €50 discount
Rules cumulative according to profile

100 Points: Free craft bottle (Retail)

500 Points: Free mobile shooter (Event)

🔒

2500 Points: €50 HORECA voucher (Pro)

🍻
TRADING MAZIERS Right now

Order validated. You have obtained 150 points. Only 700 points left before your voucher! 🍻

🎉
TRADING MAZIERS 10m ago

Your €50 HORECA voucher is available! Present your Wallet when receiving your invoice. 🎉

The loyalty toolbox for your drinks business

Why the digital points program is suitable for all your customers

Whether you are a historic merchant, distributor of craft beers or cash & carry, Mellio simplifies loyalty independently:

💼 Valorization of large HORECA volumes

Professional establishments accumulate points on each drum or pallet delivered, unlocking significant commercial discounts automatically.

🏕️ Refreshments & Pump Rental made easy

Reward local associations and sports clubs for their event loyalty by offering them the rental of beer pumps and reusable cups.

📦 Logistical fluidity & instructions

Prepare the passage of your delivery trucks by sending a push notification reminding you to collect empty drums and racks.

🛒 Animation of your points of sale

Invite your private customers to visit your shops on weekends by informing them live of seasonal promotions and new special beers coming into stock.

🛠️ Strategic toolkit

Boîte à outils fidélité pour Brasseries

Combinez plusieurs stratégies de fidélisation selon vos objectifs pour dynamiser votre brasserie.

Routine comptoir

Tampons (Punch Card)

10 pintes de bière maison achetées = La 11ème offerte.

Esprit de marque

Points cumulés

Débloquez des goodies (t-shirts, casquettes, verres sérigraphiés) ou une visite de la brasserie.

Communauté active

Abonnement Club

Club des Brassés : Accès en avant-première aux nouveaux brassins éphémères et -15% sur les fûts de bière.

Fidélité locale

Cashback

5% de cashback cumulé sur votre solde Wallet pour récompenser les habitués du bar.

Remplissage Afterwork

Réduction flash

Happy Hour classique sur les bières de saison de 17h à 19h via alerte de proximité.

The end of administrative constraints

Simplify the daily life of the brewer and its partners

Before: Administrative burden

  • Cardboard cards do not work for professional HORECA customers.
  • No direct communication: your promotions or tour changes get lost in unread newsletters.
  • Logistics slowed down by forgetting to prepare empty lockers for your professional customers.

After: The Mellio Wallet

  • Always available on the phone of bar managers and your regular customers.
  • Free notifications in 1 click to optimize your tours and announce your promotions.
  • The tool works alone in the background without adding any tasks to your logistics teams.

A typical day with Mellio

Zero technical effort, everything is automatic

🕙 Tuesday 10:30 — HORECA & Luggage deliveries

Smooth your barrel delivery rounds

You launch a targeted push notification on the phones of your partner cafes and restaurants in the North zone. The message reminds them to prepare their empty drum deposits before your truck passes.

📈 Your delivery drivers save 15 minutes per stop, your routes are optimized.
🍾
TRADING MAZIERS 10:30

North Tour 🚚 Our truck is coming tomorrow morning. Don't forget to prepare your returnable barrels and racks!

❄️
TRADING MAZIERS 14:00

❄️ Outdoor fridge restocked! 🍺 Our Godefroy craft beer and seasonal barrels are available for self-service 24 hours a day.

🕒 Friday 2:00 p.m. — Drive-in restocking

Dispose of your stocks and offer self-service

The weekend of local festivities begins. You stock your outdoor self-service fridge with local beers and barrels for the refreshments, inform your community that everything is available.

📈 Optimal self-service sales for the weekend, without mobilizing staff.
📅 Autopilots

Birthday & Smart Relaunch

The system automatically sends invitations and seasonal offers to private customers and HORECA managers who have not ordered drinks for 30 days, offering them a discovery discount.

📈 Your customers remain active and regular throughout the year.
🎂
TRADING MAZIERS Today

Happy birthday ! 🎂 Come and collect your special birthday beer offered in your Maziers shop.

TRADING MAZIERS Auto restart

We miss you... 🍻 Get 10% off your next order of kegs or drinks.

Your local reputation boosted without thinking about it

Become the most recommended drinks supplier in the region

For a beverage trader, trust is essential. Mellio automatically detects when a customer or café manager (HORECA) is delighted when automatically applying their discounts or loyalty benefits.

The system sends him a polite push invitation after he leaves: "Do you appreciate the punctuality of our deliveries and the quality of our products? Help us by leaving a review!" with a pre-filled direct link to your Google listing.

⭐⭐⭐⭐•
Your business goes to the top of the list as soon as a user searches for “brewery drinks wholesaler” or “beer tap for rent”.
📍
Merchant nearby
🍺
Trading Maziers
4.9 ★★★★★ (280)
🍺
Classic Dispenser
4.1 ★★★★☆ (28)

Full control and simplicity on your phone

You keep control of your offers at all times

You don't need to be a digital whiz to track your customers. Our sleek interface on your phone gives you complete control at the checkout or on the road.

⚙️

Manage your program

Adjust your offers and discounts in seconds. Modify the rules for accumulating HORECA points or renting event equipment instantly, without writing a single line of code.

📈

Track your results

Simply view on your phone how many professional and individual customers have your card in their pocket, observe recurring orders and your deposit activity.

📣

Communicate live

Send a push reminder to return returnable kegs to your HORECA customers or announce your brewery’s new seasonal brews in just a few clicks.

Ready to boost the loyalty of your Beverage Business?

Join breweries and beverage distributors who use Mellio to simplify their logistics, boost their wholesale sales and build loyalty.

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