Restaurant background
🍔 Use case: Restaurant

Fill your restaurant at lunch and at dinner.

Find out how Mellio helps independent restaurants retain their regular customers, smooth business at the start of the week and increase Google reviews.

Your kitchen first

Your job is to be behind the stove and in the dining room. Not in front of a screen.

The pace of a restaurant requires constant attention to serve your customers and ensure the quality of your plates. Mellio works in the background autonomously: you delight your customers, and our tool takes care of stimulating their return.

APPLE WALLET
🍔
MELLIO BISTRO Seasonal Cuisine
SALE 140 pts
140 / 150 points
🎁 Objective: 150 pts for a free dessert
Scan at the counter
🍷
MELLIO BISTRO Right now

Tuesday noon? 🍷 A free drink for any daily menu ordered this lunchtime!

Your Balance
140 points
Objective: 150 pts for a dessert
Rule: €1 spent = 1 point

50 Points: Free drink

🔒

150 Points: Free Dessert or Starter

🔒

300 Points: Signature dish offered

🍔
MELLIO BISTRO Right now

You have accumulated 35 points during your visit. Only 15 points left before your free dessert! 🍔

🎉
MELLIO BISTRO 10m ago

Your reward is ready! Present your card to get your free dessert. 🎉

💡 The Psychology of Points-Bistrot

Why the points program is the ideal ally for your restaurant

In the world of catering, the average basket varies depending on the meal. A points loyalty system indexed to the bill is the most strategic lever for building loyalty:

📈 Average Basket Increased

With each euro spent earning a point, customers are more likely to have a coffee, a dessert or a glass of wine to reach the next level.

🍷 Filling the Quiet Days

Send geolocated push alerts on Mondays or Tuesdays at noon to encourage local customers to come to your place for lunch on off-peak days.

🤝 Alternative to Platforms

No more 30% commissions from delivery services. You create a direct, modern and lasting loyalty bond with your regular customers in the area.

Privileged Status

Grant exclusive benefits to your most loyal customers (free aperitif, invitation to change cards) directly on their smartphone.

🛠️ Strategic toolkit

Boîte à outils fidélité pour Restaurants

Combinez plusieurs stratégies de fidélisation selon vos objectifs pour dynamiser votre restaurant.

Midi en semaine

Tampons (Punch Card)

1 tampon par repas le midi. 10 tampons = Un menu du jour offert.

Panier & boissons

Points cumulés

1€ dépensé = 1 point. Débloquez un cocktail de bienvenue, une bouteille sélectionnée ou un dessert signature.

Expérience VIP

Abonnement Club

Table Privilège : Accès garanti à la meilleure table le week-end et invitation aux soirées dégustation.

Fidélité corporate

Cashback

Cagnottez 5% sur le ticket global. Idéal pour fidéliser les déjeuners d'affaires réguliers.

Lissage fréquentation

Réduction flash

-20% sur la carte le lundi et mardi soir pour stimuler l'activité de début de semaine.

The Finding

Say stop to outdated rituals

Before: Obsolete rituals

  • Cardboard cards do not allow you to manage points linked to the amount of bills and are easily misplaced.
  • No customer data: you don't know who is coming, or how to follow up with customers who have been absent for a long time.
  • Email newsletters usually end up in the spam or promotions folder.

After: The Mellio Wallet

  • Always available on the smartphone, accessible without a heavy application to download.
  • Instant scan at checkout upon payment. The points gauge updates in real time.
  • Automatically qualified customer base and direct and unlimited push communication channel.

A Typical Day

Mellio in action in your Restaurant

🕙 11:30 — The flash offer at the start of the week

Filling the tables after the weekend rush

The start of the week is traditionally calm. In 3 clicks on your smartphone, you send an instant notification to your entire local base: “A free drink for any menu ordered this lunchtime!”

📈 The tables fill up, Tuesday lunchtime turnover is boosted.
🍷
MELLIO BISTRO 11:30

Tuesday noon? 🍷 A free drink for any daily menu ordered this lunchtime!

❄️
MELLIO BISTRO 15:30

❄️ Outdoor fridge restocked! 🍲 Our simmered dishes of the day and desserts in jars are available for self-service 24 hours a day.

🕒 3:30 p.m. — Restocking the catering fridge

Multiply your sales thanks to 24-hour self-service

Your kitchens close in the afternoon, but your outdoor fridge takes over. You inform your community that your jarred stews have just been restocked.

📈 The customer chooses your bistro rather than another quick formula.
📅 Autopilots

Birthday & Smart Relaunch

Your scheduled campaigns run on their own. They detect your customers' D-day and automatically follow up with inactive people by offering them a dessert or an aperitif.

📈 Retention of your local customers and regular meals throughout the year.
🎂
MELLIO BISTRO Today

Happy birthday ! Your favorite dessert is offered to you today. 🎂

MELLIO BISTRO Auto restart

We miss you... 🍷 A welcome aperitif is offered to you to celebrate your reunion!

⭐ Google Maps & Reputation

Multiply your 5-star Google reviews on autopilot

For a restaurant, 90% of new customers (tourists, people passing through) find you via Google Maps. Mellio automatically detects when a customer is delighted (e.g. when obtaining a free dessert or a high level of points).

The system then sends him a polite push invitation a few minutes after his departure: "Did you enjoy your meal? Help us by leaving a review!" with a pre-filled direct link to your Google listing.

⭐⭐⭐⭐•
Your restaurant goes to the top of the list as soon as a user searches for “best restaurant” or “bistro”.
📍
Restaurant nearby
🍷
Bistrot Mellio
4.9 ★★★★★ (420)
🍷
Classic Restaurant
4.1 ★★★★☆ (28)

Mobile Management & Autonomy

Your business in your pocket

No need to get stuck behind a computer screen. Mellio offers you a refined mobile interface to control everything independently from anywhere.

⚙️

Manage your program

Adjust your offers and rewards in seconds. Change the rules of the game (e.g. change the points threshold) or update the colors of your loyalty card instantly, without writing a single line of code.

📈

Check your stats

Instantly view the number of active Wallet cards in your customers' phones, observe the cash return rate and precisely measure the additional turnover generated by your reminders.

📣

Communicate live

Send a geolocated flash offer in 3 clicks while you tidy the counter, or configure the automatic geofencing message that will greet regulars passing by your street.

Ready to boost your Restaurant’s loyalty?

Join independent restaurant chefs and managers who are using Mellio to automate their growth and fill their lunch and dinner rooms.

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