🤝 The Win-Win Partnership: Your clients, your brand, Mellio's technical engine
Your Role (Sales & Relationship)
You own the network, the local trust, and the sales force. You sell the service under your own brand, set your own prices, and build a recurring client portfolio.
Mellio's Role (Tech & Product)
Mellio's engineering and technical team master the platform from A to Z. We guarantee an ultra-reliable, secure 24/7 infrastructure with constant updates. You write zero lines of code, manage no infrastructure, and handle no maintenance.
Continuous Co-construction
A dedicated human team stays directly connected to your needs in the field. Have a relevant feature suggested by your agency? If it adds value to the network, our team quickly evaluates and implements it.
🧭 Who & Why?
Who is this service designed for?
The product targets all local brick-and-mortar businesses in the broadest sense:
- 🍕 Restaurants, pizzerias, snack bars, cafes, bars
- 🥖 Butchers, bakeries, gourmet shops, florists
- ✂️ Hair salons, beauty institutes, barbershops
- 👗 Fashion boutiques, shoe stores, jewelry shops
- 🛠️ Hardware stores, garden centers, local service providers
Why do merchants absolutely need it?
To boost their revenue without wasting time. A merchant is a passionate owner overwhelmed by daily operations: hands in the dough, busy with stock, and having neither the time nor skills for direct marketing. Instead of letting them passively wait behind their counter, Mellio becomes their automated marketing assistant bringing customers back into the store.
"Mellio transforme l'attente passive du commerçant en un assistant marketing automatisé qui génère des visites récurrentes sans effort."
The Swiss Army Knife of Local Marketing: The 3 Pillars
Mellio relies on three complementary pillars covering 100% of the local customer lifecycle: Engage (Loyalty), Reassure (Reputation), and Activate (Reacquisition).
📱 Digitalized Loyalty (Simple, Native & Inclusive)
The concept of loyalty cards is timeless and proven. But in 2026, paper or plastic cards that get worn out or forgotten at home are obsolete.
1. The Smartphone: The only place that makes sense
The phone is the single object 100% of customers always carry at the counter. Putting the loyalty card inside the smartphone guarantees zero forgotten cards and maximum usage.
2. Zero apps to download (Wallet Technology)
Asking a customer to download a 15th mobile app for a single shop is a major hurdle.
Mellio utilizes native pre-installed technology on all smartphones: Apple Wallet (iPhone) and Google Wallet (Android).
3. 100% Inclusive Solution (Physical card option)
Digital transition shouldn't exclude anyone. For elderly or non-smartphone customers, merchants can issue a small traditional physical card connected to the exact same system. 100% of store customers are covered.
4. All tailored loyalty programs
Mellio doesn't force a single template; it adapts to the merchant's strategy:
- 🔹 Stamp cards: Perfect classic for bakeries, hair salons, or coffee shops (e.g. 10th coffee free).
- 🔹 Points & Cashback cards: Ideal for accumulating financial value (e.g. €1 spent = 1 point).
- 🔹 Membership cards / Permanent perks: Ideal for hardware or retail stores (e.g. 10% instant checkout discount).
- 🔹 Tiered status cards (Bronze, Silver, Gold): Ideal for boutiques to reward VIP customers with progressive discounts.
⭐️ Reputation Management (Positive Review Machine)
Today, stars on Google Business Profile or TripAdvisor dictate success. A great Google profile reassures new customers and propels the store to the top of Google Maps results. The problem? Unhappy customers always take time to leave 1 star, while happy customers leave with a smile without ever thinking of posting a positive review.
1. Prompting at the perfect moment (The Sweet Spot)
The tool asks the customer for a review at the exact moment satisfaction peaks: right after their visit when validating a stamp or earning points. Built-in strict anti-spam rules ensure customers are never prompted too often.
2. Intelligent Routing (Reputation Filtering)
• 4 & 5 Star Reviews (Max satisfaction): Customer automatically redirected to Google or TripAdvisor to leave 5 stars in 1 click.
• 1 to 3 Star Reviews (Dissatisfaction): Review remains private, routed to a feedback form directly on the merchant's dashboard.
🎯 Reacquisition & Direct Marketing (On Autopilot)
Stop letting merchants passively wait behind their counters. Mellio lets them re-engage customers with the right offer at the right time effortlessly.
1. Marketing Autopilot
Because merchants don't have time to do marketing, the software works in the background:
- 🔄 Anti-Abandon (J+60) : Win-back automation (e.g. 60 days absent): If a customer hasn't visited in 2 months, system sends: "We miss you! Get 10% off your next visit this week."
- 🎂 Anniversaire : Birthday gesture: Automated greeting on D-Day: "Happy Birthday! Enjoy a free coffee or dessert today!"
- 📍 Geofencing (GPS) : Geofencing (Proximity alert): Thanks to GPS triggers in Wallet, when a customer passes near the store, a lock-screen notification invites them inside.
2. One-off Campaigns & Flash Operations (Manual)
In two clicks from a phone or tablet, merchants launch targeted actions:
- 🛑 Anti-Gaspillage : Anti-waste promo: Butcher closing for 2 weeks? Send a quick alert: -20% on all stock until tonight!
- 🏷️ Ventes Privées & Soldes : Private sales: Early access to sales for top VIP clients.
- 🎁 Fêtes & Événements : Holiday events: Gift set suggestions before Christmas, Mother's Day, or Valentine's Day.
The Secret Weapon: Push Wallet vs SMS vs Email
Why traditional marketing channels used by big retailers no longer work, and why Push Wallet is a financial game-changer:
| Marketing Channel | Impact / Open Rate | Unit Cost | The Verdict |
|---|---|---|---|
| ✉️ E-mail | Low (15-20 %) | Quasi free | Ineffective. Drowned in spam and unread promos. |
| 💬 SMS | Very high (~98 %) | Very expensive (~€0.10 / SMS) | Money pit. Sending 500 SMS costs €50. For 3 campaigns/month to 1,000 clients, the bill hits €300/month. |
| 📲 Push Wallet | Very high (Lock screen) | 100% Free & Unlimited | The perfect channel. Appears directly on lock screen, grabs attention instantly, costs nothing. |
💰 The ultimate sales argument for your agency:
By selling Mellio at €50 or €80/month to a merchant, you save them more than that amount in SMS costs while giving them a far more powerful tool!
European Anchoring: A Major Strategic Advantage
Far from a simple administrative constraint, 100% European anchoring transforms a legal requirement into a high-value marketing asset: you don't just sell software, you sell trust, simplicity, and security.
1. Immediate Sales Pitch (No-Brainer)
Eliminating purchase friction: compliance (GDPR, NIS2, DORA, AI Act) is a mandatory requirement. Offering a product compliant by design eliminates sales roadblocks, legally protects your clients, and accelerates DPO & IT validation cycles.
2. Competitive Advantage over US Tech Giants
Data Sovereignty & Trusted Alternative: total immunity against extraterritorial laws such as the US Cloud Act. Europe offers the world's highest standard for privacy, ethics, and data protection.
3. Global-Ready Product
The "Brussels Effect": European regulation has become the global gold standard. A SaaS compliant with strict EU rules is automatically ready for emerging laws (California CCPA, Brazil LGPD) and serves as a turn-key solution for international enterprises.
4. Valuation & Resilience Driver
CSR Valuation & Long-Term Asset: meeting enterprise requirements from day one avoids costly and heavy infrastructure refactoring. A solid foundation ensures peace of mind over the long term.
🚀 Ready to launch your own loyalty SaaS?
Join the network of Mellio agency partners. You bring your sales expertise, Mellio brings the best technical platform on the market.
- ✓ 100% Custom White-Label (your domain, your logo, your colors).
- ✓ Multi-tenant & sub-account management to pilot all clients from a single dashboard.
- ✓ Set your own pricing and keep 100% of your subscription margins.